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Getting customers is really hard. You need to find them and nurture to the point they are ready to cross the line and do the do. And need to do that over and over again. This makes defining and refining lead generation strategy one of the hardest elements of the entire marketing operation. While other fields might be bigger in scope and more demanding, lead generation requires close attention and sharp mind all the time in order to retain a high level of efficiency. In a way, lead generation is like piloting the aircraft. Much of the moving parts are automated and monitored and yet you still need a human hand to steer the wheel because there are way too many nuances that are beyond the reach of automated solutions. In this article, we will discuss how to improve your lead generation strategy and show the most important points. 9 tips for effective lead generation strategy 1 Determine Your Needs The first and foremost thing you need to do upon considering the lead generation strategy is...

Instagram is one of the most efficient and fastest growing social networks. Brands and businesses love it and leverage it to promote and market their products and services to billions of users worldwide. More and more brands are competing for declining customer attention whose span is now no more than a Goldfish’s at 8s. Hence, brands are going the extra mile to engage followers more. It is important to learn how to get more Instagram followers , and even more important to learn how to engage them after you’ve got them.This we will cover in this post, but first Why Even Bother with Instagram? A lot of top brands have an Instagram account. 1 billion people (and counting) use it every month. Millions of businesses have an account, spending billions in ads, etc. Surely, this means Instagram is doing something right. To put it in perspective, here are Some Key Instagram Marketing Statistics 1 billion people use Instagram monthly Over 500 million use it daily 80% of accounts fol...

Content marketing is an evolving genre. Read on to know how you can ensure that your content marketing approach remains relevant in 2019. The marketing world is undergoing an evolutionary phase. With traditional marketing tactics not delivering the expected results, it’s time to rework your content marketing strategy so that you are not left behind in the race. In this blog, we are sharing seven top tips that will help you to rework your content marketing tactics towards success in 2019. 1. Focus on the Basics The first step is to look back at your existing content marketing strategy. You need to find out what worked for you in 2018 and which areas need improvement in 2019.  An in-depth review of your existing strategy will reveal whether it will be relevant for the coming year or you need to rework on some points. Get your team to sit down for this purpose and work it out together. Also, you need to have written documentation of your marketing strategy . If you are missing out on that...

Blog posting is currently on the rise. Many people earn great money making different posts that are helpful for other people. Simultaneously, they can also enjoy what they do. They cover many themes that are also interesting to them. Unfortunately, some bloggers struggle with their blogs. Their writing skills aren’t good enough and they require improvement. If you’re a blogger but have certain problems with your blog promotion, we can help you. We have created a list of 10 easy ways to improve your writing. Give heed to the following points: Remain focused. Enlarge the vocabulary. Have your own unique style. Control your time. Don’t fight back the block. Have an editor. Read a lot. Visit online events. Take online courses. Cultivate specific writing. Way #1 Many writers violate terms or write blogs with poor content due to different distractions. When you sit to write, make sure nobody and nothing draws your attention away. It’s really difficult to return to a work that was interrupte...

When you want to succeed in the organic search engine results today, you have to focus on your website and learn what you should do to optimize it. There are many factors that can help you with that, form the technical, off-page, and on-page. All these factors and parts of a website require updating and optimizing for ultimate success. As the year’s pass, we see a lot of people focusing more on off-page techniques, from link building to other technical factors. BUT, in reality, focusing on off-page SEO won’t work as well if you’re not putting your focus on on-page SEO as well. SEO experts and wise practitioners know very well how important on-page optimization is, and that it needs to be prioritized. And since search engines are always evolving and updating, you need to ensure your knowledge on on-page SEO is always updated. With all that being said, I’ll be talking more about the importance of on-page SEO, as well as the ten on-page SEO factors you should consider tod...

They say that a picture is worth a thousand words, but have you ever stopped to think what your Ecommerce images are saying about the products you’re trying to sell online? Are your photos helping your products to jump off the screen and convince shoppers to buy them? Or, are your product images quite simply terrible to look at and a real turn-off for buyers? With the average shopper spending less than 10 seconds on your product page, and as many as 24 million ecommerce stores out there for people to choose from, it’s more important than ever to make sure your product images are telling the right story about your product. To help you improve your product images, we’ve come up with 5 product image tips that cover everything from how to take perfect photos, through to presenting them in the best light with some quick and easy editing. 1. Make sure product images are the right size There’s a lot of Ecommerce platforms to choose from. But regardless of which Ecommerce platform you use, t...

As much as we like to think business is all about serving others and doing what we love, money plays a large role in our success. As a blogger or freelancer, you’re a business owner. You need to treat your blog or freelancing services as their very own business, even if you’re only a one-man or one-woman show. One of the biggest struggles bloggers and freelancers have when it comes to money is expenses. Do you know what counts as business expenses? What should you prioritize and what can you do without? It’s a tricky landscape to figure out on your own, especially if you don’t have any existing business experience. Here are 5 business expenses bloggers and freelancers should not forget. 1. Cash Expenses It’s easy to keep track of your financial expenses when they’re going through your credit or debit card. All business owners, including bloggers and freelancers, should have their own business credit card. This makes it simple to know exactly when you’re spending money on your business...

In the modern business world, it is extremely important to have a website. According to Blue Corona, 70-80% of customers will first research your business online before buying from you. If you don’t have a website, now is the time to get one designed. Find a suitable hosting provider , a trustworthy website builder and get it live. However, just because you have built it, it doesn’t mean that people will come. Competition – although not welcome – is expected in the business world, meaning that you are going to fight for attention with others. You need to make sure that you do what it takes to get your website in front of people. This means you need to know how to drive traffic to your website. This is important because those people coming to your website are leads. And leads can be converted into customers , which means more revenue for your business. So if you are looking for tips on how to increase website traffic, keep on reading. We have collected 11 of the best tips. 1. Take Adva...

WordPress provides so many plugins it can be hard to get the most out of using these tools. However, out of the thousands of choices, there are some you just have to have, especially if you’re new to blogging. As a very powerful CMS, you can gain plenty of benefits from WordPress Plugins. There are several good choices to allow you to get the most out of your website. Here are some of the top plugins you should use, if you’re using WordPress. Easy Google Fonts A free plugin making it very easy to change the fonts,  Easy Google Fonts  gives you plenty of options. The default WordPress installation doesn’t come with nearly as many fonts as you might want. However, by adding this free plugin, you’ll have everything you need. The Google Directory provides hundreds of new fonts and font families to choose from. This makes it very easy to personalize your blog and use the font you prefer instead of just something generic. W3 Total Cache While you may not be able to see a difference ...