This free software is actively maintained by a community of all-star
developers, and all of the top-rated hosts make it incredibly easy to
get a WordPress site up and running. It’s also by far the most popular
of all three platforms — powering 26.6% of websites in existence as of April 2016. Why has WordPress captured the content-managing hearts of so many site owners, you ask?
What Is WordPress?
To quote a friend of mine, “WordPress is a blog that has been
bastardized into a CMS.” At its heart, the WP platform is made for
blogging, but all sorts of extensions and plugins allow you to turn it
into whatever you need (an online store, a portfolio, a gallery, etc.).
NOTE: There’s common confusion between WordPress.org and WordPress.com:
- WordPress.com is a fully hosted online site builder in which you log into your editing dashboard and point and click to drop your site’s content into place before hitting “PUBLISH.”
- WordPress.org refers to the free site management software available for download, which, when paired with a great web host, offers much more flexibility and customization options for more advanced sites.
For the sake of this article, we are talking about self-hosted WordPress.
What’s It Best For?
You can do anything with WordPress. Stay-at-home moms start side
businesses via WordPress. Big-name brands — like Best Buy, The New
Yorker, the site for all Star Wars news — are hosted online with WordPress. Heck, even BeyoncĂ© is running the world while running WordPress.
However, the platform is ideal for blogs, personal sites, and SMBs.
That’s not to say that extremely popular sites can’t be WP-supported.
How to Get Started
Say no more, we had you at Star Wars? Alright, well, even Beyoncé needs a
web host. To get started with any content management system or website
builder, you need web hosting.
Fortunately, the best hosts make getting started with WordPress as
simple as clicking the INSTALL button. Even better, you’ll see some of
the year’s top hosting providers actually offer hosting plans with
WordPress pre-installed.
WordPress Performance
One of the beauties of WordPress is the community behind it. At any
given moment, there is an army of WP developers firing away code to
reinforce security and boost performance. Plus, if you have popular
caching plugins, such as W3 Total Cache, WP Super Cache, and Varnish, in place, you can expect super short load times for your site’s web pages.
For added WordPress performance, you’ll want to partner with a host that emphasizes speed and security.